LibGuides: Communication Arts: E-Books

E-books

The e-books that are listed to the right are by subscription, and only NYIT students, faculty and staff can gain access to them; these services are carefully examined before we purchase them in order to help you. Off site access (aka remote access) is gained using your NYIT email name and password.

Featured E-book

Advertising, the Media and Globalisation : A World in Motion
more...less...
"This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach."

Featured E-book

The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion
more...less...
"Psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. "

E-books - General Media

Oxford Reference
Oxford Reference is the premier online reference product, spanning 25 different subject areas, bringing together 2 million digitized entries across Oxford University Press’s Dictionaries, Companions and Encyclopedias.
Media Argumentation: Dialect, Persuasion and Rhetoric
"This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. "
Media lost and found
"This selection of essays, articles, lectures, and other writings by Erik Barnouw, dean of American media scholars, chronicles "the phenomenon of old media giving way to new, and then being replaced by them, as the ghosts of old media rise in new forms."
Media and Power (Communication and Society)
"Using both case studies and overviews, James Curran poses and answers a wealth of important questions about the role of the media, dividing his discussion into three main areas - Media Influence, Media Organizations and Media and Society."
Consuming Reality : The Commercialization of Factual Entertainment
"Explores the various tools advertisers, broadcasters, and others involved in the media use to impart messages to the public, describing both historical and contemporary media events and phenomena. "
more...less...
"Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era."

E-books - journalism

Al-Jazeera : the story of the network that is rattling governments and redefining modern journalism
"More than a channel reporting the news as it happens, Al-Jazeera (Arabic for "the peninsula") has access to the Arab world and is "scooping" the western media conglomerates. It has emerged as an international relations actor on the world stage with its exclusive access to Osama bin Laden and members of the Taliban."
Creating fear: news and the construction of crisis
"Dr. Altheide, whose interpretive studies of the mass media are well known, provides an answer based on a variant of frame analysis of news reports and popular culture."
Digital Currents : How Technology and the Public Are Shaping TV News
Into the Newsroom: Exploring the Digital Production of Regional Television News
"Into the Newsroom provides a rigorous investigation into the everyday rituals that are performed in the television newsroom"
Journalism and new media
This book is concerned with "the impact of new media on news content."
News, Public Affairs, and the Public Sphere in a Digital Nation : Rise of the Audience
The rise of the blogosphere
"Barlow here examines blogs--interactive Web journals through which users share information and opinions." The author discusses "citing blogs as evidence of the increasing power of citizen journalism."
Working the Story : A Guide to Reporting and News Writing for Journalists and Public Relations Professionals
World News Prism : Challenges of Digital Communication (8th Edition)

E-books - Technical Writing/Editing/Copywriting

The fine art of copyediting
"This guide is designed to tell enough about the publishing business for a would-be copyeditor to understand what must be done to prepare a manuscript for publication and why."
Handbook for technical writing
"This is a book for anyone whose responsibilities include communication of a technical nature. The book shows how to write and edit clearer, more forceful and persuasive memos, letters, technical reports and documents."
Net words : creating high-impact online copy
"Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal."
On the art of writing copy
Author Lewis "uses his encyclopedia of creative rules and commandments (and their corollaries), accompanied by more than 225 examples of both the good and the bad to show how to sell more in an increasingly competitive and hostile marketing environment."
Professional Expression : To Organize, Write, and Manage Technical Communication
Technical writing : what it is and how to do it
Discusses, demonstrates and explores the "characteristics of Technical Communication"

E-books - New Media

Creating Digital Content
Provides a "complete tutorial of digital video production techniques from the experts driving the content revolution *Coverage of datacasting, webcasting, interactive television, digital cinema, DVD and more *Post production tutorials"
Digital Capitalism: Networking the Global Market System
Author discusses cyberspace as a part of the real world which is increasingly being dominated by corporate culture and greed and not by individuals.
The global course of the information revolution
"Advances in information technology are heavily influencing ways in which business, society, and government work and function throughout the globe, bringing many changes to everyday life, in a process commonly termed the "information revolution."

Librarian

NYIT Library

Email Me

Featured E-book

Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale
"The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising."

Featured E-book

Social Media and the Value of Truth
more...less...
"Social media is ubiquitous. From Facebook and Twitter to YouTube, the blogosphere, and Massively Multi-Player Online Role-Playing Games, people have plugged into numerous online venues for social, intellectual, and leisure activities. The pervasiveness of social media calls for ethical reflection, and one of the most pertinent values at stake is that of truth."

Featured E-book

Media Studies : The Basics
more...less...
"There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery."