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Communication Arts: Advertising, Marketing & PR

Advertising & Marketing

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Advertising & Marketing

Advertising & Marketing go hand in hand.

Marketing often refers to the research process. Advertising is often considered a Subcomponent or an Executing Strategy based on market research. In either case it is important to stand back, understand and consider the entire process.

The following links are helpful indicators to those interested in these fields.

Advertising

Marketing

Media Measurement

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