AI’s role: prototype faster and cheaper.
Reverse Innovation Challenge - Downscaling Prompt:
Error:“Redesign [describe successful product in US or European markets] for developing markets with severe constraints (e.g., lower income, weak infrastructure). Provide [3] versions that keep the core value but lower cost dramatically.”
Reverse Innovation Challenge - Upscaling Prompt:
Error:“Redesign [describe successful mass market product] to make it a premium product. List 20 ways that you could add features, personalize or customize the product, or improve the customer experience that would allow you to charge a premium price for that product.”
Constrained Innovation Prompt:
Note:
“Redesign
[describe product] using the following process: pick 2 random numbers, the first between 1 and 5, the second between 6 and 10. Then, for each number, look at the numbered line in the list below and use the constraints you find to generate an additional four product ideas that address the problem but adhere to the two constraints. Take the constraints literally. Express each idea in a clear paragraph that starts with a simple title, lists the two constraints, then describes the new product concept in 40–80 words. Do this ten times to generate 40 new product concepts.”
- Must be very inexpensive
- Must be very expensive
- Must be made of natural materials
- Must use multiple, cooperating AI agents
- Must be very easy for a new customer to try, with a free first trial
- Must be highly complex
- Must be very simple
- Must be highly customizable
- Must use electronic sensors that detect changes in weight, motion, light, sound, or vibration.
- Must have as part of the product an autonomous flying drone
