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Marketing Research: MKTG 775

Resources

​​​​​​Keywords: training, education, development, learning.

Databases:

  • Statista:
    Consolidates statistical data on over 80,000 topics from more than 22,500 sources.
    • Statistics: forecasts, surveys, infographics.
    • Studies & Reports: markets, companies.
  • Business Source Complete:
    After keyword searching, limit results by Source Type (left side), including Industry Profiles, Market Research Reports, and SWOT Analyses.
  • Social Explorer:
    Visually explore demographic information, from census and economic data to election and religion data, and more.

Websites:

  • Wunderman Thompson
    A New York-based global marketing communications agency with 200 offices in 90 markets. 

Research Support:

New York Tech Libraries maintains other databases which focus on education, communications, and news.

If you need assistance email me or make an appointment to meet in-person or online.

 

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