LibGuides: Marketing Research: Journals, Magazines, Newspapers

Journals, Magazine, Newspapers

New York Tech Journal Locator
NYPL Journal Locator

Search for 1000s of full text online journals using the New York Tech Journal Locator.

Trade:

Advertising Age
Advertising Week
Bloomberg Businessweek
Financial Times (Full-Text Delay: 1 month)
Harvard Business Review
INC
McKinsey Quarterly

Consumer:

Barron's
The Economist
Fast Company
Forbes
Fortune
New York Times (* Register for free access to the NYTimes.com here using your NYIT email address)
Wall Street Journal (* Register for free access to the WSJ.com here using your NYIT email address)

Search the New York Public Library's full-text journal holdings.

Websites

Wunderman Thompson
A New York-based global marketing communications agency with 200 offices in 90 markets.

Ulrichsweb

Ulrichsweb is a source of detailed information on more than 300,000 periodicals (also called serials) of all types: academic and scholarly journals, e-journals, peer-reviewed titles, popular magazines, newspapers, newsletters, and more.

Search Ulrichsweb by title or International Stadard Serial Number (ISSN).

Serial Type: journal, magazine, newspaper, report, etc.
Content Type: academic/scholarly, trade
Key Features: refereed / peer review